Finance should help leaders understand the business—not just report what already happened.
ABOUT THRESHOLD
Threshold Advisory brings together strategic finance, operational perspective, and practical execution to help growing businesses navigate complexity with greater clarity.
Founded by Alyssa Lee after more than fifteen years leading finance across consumer and retail businesses.
I’ve spent my career helping businesses turn financial information into better operating decisions.
MEET ALYSSA
My experience was built inside consumer and retail businesses, where finance is inseparable from products, inventory, customers, operations, and people. Early roles at Gap Inc. and Kirkland’s taught me how much stronger decisions become when financial insight is connected to the way the business actually works.
Most recently, I served as North American CFO for ZIWI, a global premium pet food brand. I built and led the regional finance function while partnering across sales, marketing, supply chain, and global leadership through rapid growth and increasing complexity.
Across those roles, the work I found most meaningful was never simply producing the numbers. It was helping leadership teams understand what was happening, evaluate the tradeoffs, and build the structure needed to make the next decision well.
EXPERIENCE IN PRACTICE
A perspective shaped across scale, functions, and stages of growth.
Experience across global public retailers, PE-backed consumer brands, and founder-led businesses—from detailed store and product analysis to regional CFO leadership.
Range of scale
Built planning, reporting, and business-intelligence processes at store, region, channel, and enterprise levels—turning fragmented data and ad hoc questions into repeatable decision support.
Analytical depth
Built and led capabilities spanning FP&A, controllership, cash planning, performance management, finance-team design, and cross-functional decision support.
Finance leadership
HOW I WORK
Clear thinking starts with better questions.
I am collaborative by default and direct when the situation requires it. I want to understand how the business actually works—not impose a predetermined finance playbook.
That means listening to the people closest to the work, testing assumptions against the data, and translating complexity into decisions leaders can act on.
Finance should create discipline without unnecessary bureaucracy, and structure without sacrificing the speed and judgment that helped the business grow.
Let’s talk about what your business needs next.
Every engagement begins with context. Share what is changing, where visibility is limited, and the decisions leadership is trying to make.